Walmart – Smile
We won the “Store Messaging” part of the Walmart business by in the client’s words, “Absolutely nailing the brief of creating positivity in the store building off Walmart’s core offerings and strengths.” Walmart told us that our three ideas were their top 3 campaigns – with 4 other top shopper/retail agencies competing.
Let’s :)
This is a one word (+imoji) campaign sums up all the ways Walmart brings joy to shoppers’ lives throughout the store.
Smile Cam: This store activation idea was to bring smiles to every aisle. The idea: When a million smiles are recorded, we’ll give all of our shoppers a big reason to smile: No sales tax on any purchse for a day.
America’s Smile Scale: A prominent consumer research firm regularly tracks our America’s commulative answer to the questions, “How happy are you.?” With 250 million shoppers each week, our new “Smile” policies could actually raise the overall score over the previous quarter. :)
Bigger for Better
Walmart takes plenty of knocks for it’s size. So we flipped the script be focusing on how your local Walmart makes life better for you & how Walmart’s scale is being used to make your world better, too.
Be the spark
The amazing thing about Walmart’s low prices on the things you love, is that you can in turn make life better for the ones you love. We told this story in a simple and energetic way, by showcasing how YOU can spark joyful moments and experiences with the help of Walmart’s everyday low prices on all kinds of everyday things.
Spark Posts: We invited shoppers to post ways that they sparked joy in their loved ones lives. From organic pet food, to the new birthday bike to a big screen TV that’s Saturday-morning-cartoon ready. Below: An employee award program gives employees recognition and spiffs for sparking happy happy experiences and customer satisfaction.
