In case you are a visual person and viewing fast, these are the accounts and retailers Bill has partnered with to create category-defining brands.  

Prior to Publicis Group / Leo Burnett / Arc Worldwide, Bill built leading CPG brands at advertising agencies Olgivy and JWT.

Bill Reishtein is one of the most prolific, award-winning, pitch-winning, growth-driving creative leaders in the shopper marketing/retail/digital commerce arena. He has won dozens of global creative awards including multiple Best of Shows and Cannes Recognition. Perhaps the best way to describe Bill is through the eyes of Arc's CCO, Matt Weiner, who said:

“Bill is Arc’s most innovative creative leader. He makes the impossible possible for client projects and pitches.”

Bill is an inspirational creative leader with a powerful success record:

  • He won Arc’s global Intel business and has driven 10X growth – winning multiple Gold Reggies, Gold Effies and the 2023 Path to Purchase Omnichannel award for digital/retail innovation and results. His work includes global brand campaigns at retail, social videos, industry-first digital shopping tools, Intelligent Point of Sale and disruptive 3D installations.

  • He led the winning pitch for Arc’s global HP Printer business that has also achieved significant growth – earning HP’s Personal Computer business and HP’s Sustainability work that won the 2022 Path to Purchase Omnichannel award for the “Plant a Tree with HP” campaign, featuring Jane Goodall. 

  • He has led creative for Arc in other major categories: Sprint and US Cellular Wireless, Bridgestone/Firestone automotive and CPG brands Dixie, Babybel, Healthy Choice, Birdseye and Marie Callender.

  • Bill has a unique expertise in healthcare marketing, especially working within regulatory guidelines to create consumer-facing messaging. He has led creative on Arc’s healthcare brands, Abbott, Alcon, Sanofi and won a Best of Show for Walgreen’s flu vaccine campaign that drove a 400% increase in vaccine

Bill's new business passion and winning record is an important part of what he brings to an agency. At Arc, he led creative on pitches that won Walgreen's, Intel, HP, Microsoft, Bandai Namco, Walmart (Publicis Power of One), US Cellular Wireless, Babybell and De Paul. Plus, he regularly presents proactive ideas and pitches to existing clients that drive organic growth.

He builds extremely strong relationships with the highest-level clients, and is known Internally for providing joyful leadership, love, mentorship and contagious enthusiasm to his creative teams.