What Can Dixie Take
Off Your Plate?
More than a century after the iconic Dixie Cup was invented to stop the spread of Cholera, we helped Dixie stay true to its roots, providing personalized relief to thousands of American households in the thick of the COVID-19 pandemic.
This campaign ran for 8 weeks in the summer of 2020, resulting in the highest engagement to date in the 100+ year history of the Dixie brand
While society as a whole was grappling with the lifestyle changes brought on by COVID-19, the sudden shift to quarantine life had an impact that was truly unique from one household to the next — with people struggling to balance everything from remote learning to lawn care.
Launch TV spot on Jimmy Kimmel Live!
We launched “Take Off Your Plate” with a light touch on Jimmy Kimmel Live!. In the midst of a pandemic, we didn’t know what to expect. But the responses blew us away.
We were able to get outdoor playsets for families needing some at-home fun during lockdown. We helped teachers adapt to teaching remote. We even got a sweet old lady isolated in a nursing home the best ice cream subscription around. Oh, and she even wrote a letter to the CEO to thank him.”.
