HP + Real Madrid
We unleashed the passion of Real Madrid Madradistas at 4,000 Walmarts to cut through the Back-to-School noise.
Our TV wall-of-eyes takeover received 290 million views during the two-week campaign – resulting in the highest ever HP performance metrics for a Walmart activation.
WALMART TV “WALL OF EYES” VIDEO
REAL MADRID STADIUM PROJECTION
Transforming a world famous stadium into a CUSTOM HP printer.
We noticed something very familiar about the sleek shape of the iconic Santiago Bernabéu Stadium.
We envisioned the shape being transformed into an HP printer.
HP industrial engineers took the challenge and will release a special edition Real Madrid printer for the 2025 season.
AR experience will greet fans at REaL MADRID stadium.
During the 2025 season, HP and Real Madrid will plant the seed for the special edition HP printer with an immersive AR experience that will allow fans to see the stadium transform into the printer.
Retail Innovation
The two-sided display designed for flagship retailer stores dynamically features HP PCs on one side and HP printers on the other.
Every inch of the display is a high def screen creating dazzling one-of-a-kind wow.
custom Real Madrid printer skins by visionary local artists.
Local “graffiti” artists in the biggest soccer loving cities in Europe will be discovered via social submissions and commissioned to create artwork for local murals. The art will be converted into special edition vinyl printer skins that will be offered at key retailers.
