Bridgestone
Boys & Girls Club
“Drive Great Futures”
Effie Silver, Reggie Silver awards
Bridgestone had a partnership to raise money for Boys & Girls Clubs. But messaging unlinked to local stories led to declining donations.
Our idea was based on a sadly ironic truth: Many of these kids’ families could not afford transportation to get to the club after school.
We created the campaign “Drive Great Futures” donating vans to local clubs. The program doubled donations.
EFFIE/REGGIE WINNING CASE VIDEO
At checkout, we reminded shoppers that a simple act of rounding up to the next dollar could literally change the life of a young person in need.
