DePaul University
“As REAL AS What’s Next”
Over 40% of DePaul students are the first in their families to attend college. So we created an empathetic campaign that appealed to their deeply felt gratitude. And the pride their parents feel for helping make it happen.
DePaul provides scholarships, internships and access to the robust Alumni network. This breed of students takes their opportunity seriously to be prepared for a better life.
;30 TV “FIRST IN THIER FAMILY”
::30 TV “34,000 FEET IN THE DOOR”
:30 TV “FRESHMAN RESEARCH PROJECT”
:30 TV “SCHOLARSHIPS”