Bridgestone/Olympics
“Clutch performance”
Silver Effie, Silver Reggie
We created a parallel between the “clutch performance” of Bridgestone tires, Olympic athletes and parents – the ones who transport their “future Olympians” to practices and games every day.
“Itty Bitty Axel” was the award-winning show stopper.
:30 TV SPOT
TEAM BRIDGESTONE
We created Team Bridgestone to symbolize the Clutch Performance of specific Bridgestone tires in extreme weather conditions. Each elite Olympian became the retail face of a high-performance Bridgestone tire model and was featured in social, digital media, and promotional activations.
EFFIE AND REGGIE WINNING CASE STUDY