Who really devotes brain space to thinking about their paper plate decision making process?

With that obvious insight in place, we knew we needed get to the top of our target’s mind when she was on in-aisle autopilot.

So we created super elevated drama about the devastating impact of buying an inferior store brand paper plate. We deployed ultra high speed cameras to capture “paper plate fails.” The mini-dramas we created broke the bank in breakthrough testing scores, and have created strong share increases at Walmart, Target and Kroger. Best of all, far fewer enchilada spills for America’s consumers.