Following COVID-19, PC sales plummeted by a staggering 28%. To reverse this trend, the PC industry engaged in an all-out tech spec showdown. Unfortunately this onslaught of tech jargon confused shoppers and blinded them from what they really love about their laptops.

So we completely changed the conversation: from talking over people's heads to speaking to their hearts. Our idea was to take the performance claims that made sense in Silicon Valley tech labs, and demonstrate what they REALLY mean in the real world.

Our idea: Intel Core processors are at the core of all you do.

This campaign transformed Intel Core sales and share: Some draw-dropping results:

·      18% lift in add-to-cart

·      Purchase intent nearly doubled, from 11 to 21%

·      Sales increased 60% among shoppers exposed to our Intel Core in-store digital displays

·      Shoppers paid $236 more per device after engaging with our on-shelf immersion