Over 40% of DePaul students are the first in their families to attend college. So we wanted to create an empathetic campaign that appealed to the deeply felt gratitude that these students feel. And the pride their parents feel for helping make this momentous occasion happen.

This breed of students with “DePaul Blue Grit” take their opportunity seriously as a way to get them prepared for a better life. DePaul provides scholarships, internships and access to the robust Alumni network. The experience is “As Real as What’s Next.”