Bridgestone Olympics “Clutch Performance”
Silver Effie, Silver Reggie
Our core idea was to create a parallel between the “clutch performance” of Bridgestone tires, Olympic athletes and the clutch performance of parents who transported their “future Olympians” to practices and games every day of the years.
We linked the specific performance characteristics of key Bridgestone tire models with the performance attributes of specific tire models.
The show-stopping award winner was the TV commercial, “Itty Bitty Axel.”
:30 TV Commercial
We created Team Bridgestone to symbolize the Clutch Performance of specific Bidgestone tires in extreme weather conditions. Each elite Olympian became the retail face of a high performance Bridgestone tire model and was featured in social, digital media and promotional activations.
