Bridgestone Winter Olympics Promotion
with Ashley Wagner
The brief was to create relevance, stopping power and real-time conversion for the Olympic partnership with Bridgestone tires and Firestone Auto Centers.
Our core idea was to create a parallel between the “clutch performance” of Bridgestone tires, Olympic athletes and the clutch performance of parents who transported their “future Olympians” to practices and games every day of the years – and depend on dependable and safe tires.
Then we filled out the campaign by linking the specific performance characteristics of key Bridgestone tire models with the performance attributes of specific tire models.
:30 TV Commercial
We created Team Bridgestone to symbolize the Clutch Performance of specific Bidgestone tires in extreme weather conditions. Each elite Olympian became the retail face of a high performance Bridgestone tire model and was featured in social, digital media and promotional activations.
