Evo is the PCs industry’s “Apple Compete” device, and all of the visuals and messaging needed to be up to the task.

We created the global brand identity, core brand messaging and full funnel creative assets for digital and retail communications around the world.

The comprehensive, full-funnel campaign revolutionized the PC aisle into a sense-a-palooza of 3D experiences. Our highly awarded “Evo-izing the Retail Aisle” creative and execution had the vision of making the PC aisle as amazing as the device itself.

Retailers that deployed our digital retail assets reported an average a 2X increase in store sales.

The campaign also featured an influencer program that was praised for setting new standards in influencer marketing.