HP + Real Madrid
We unleashed the passion of Real Madrid Madradistas at 4000 U.S. Walmarts to cut through the Back-to-School noise.
Our strategy was to Make HP devices the most coveted Back-to-School item at Walmart through the Real Madrid partnership, We did it by powerfully showcasing how the performance of HP devices unlock a better future and exclusive access to Real Madrid.
Our wall-of-eyes video received 290 million views at Walmart stores during the 3-week campaign.
The campaign inspired students to elevate their Back-to-School games.
With HP tech in their backpacks and motivational social posts from Mbappé, Vinicius and friends, Walmart kids had a powerful leg up on the school year.
Transforming a world famous stadium into a world class HP printer.
We noticed very something familiar about the sleek shape of the iconic Santiago Bernabéu Stadium.
We envisioned the shape being transformed into an HP printer.
HP industrial engineers took the challenge and will release a special edition Real Madrid printer for the 2025 season.
AR experience will greet fans at the stadium.
During the 2025 season, HP and Real Madrid will plant the seed for the special edition HP printer with an immersive AR experience that will allow fans to see the stadium transform into the Printer.
HI DEF DISPLAY: UNLEASH AI
This disruptive two-sided display designed for flagship retailers will dynamically feature HP PCs on one side, and a similar experience for HP printers on the other.
Every inch of the display is a dazzling, high def screen creating one-of-a-kind wow.
Creating custom Real Madrid printer skins by visionary local artists.
Local “graffiti” artists in the biggest soccer loving cities in Europe will be discovered via social submissions. HP will commission artists to create artwork for local murals – then convert the art into vinyl printer skins to be offered to shoppers of key retailers.
