Our mission was to use the Bridgetone Olympic partnerhip to lift the brand to the next “tire tier” from “better to best”in the tire shoppers hearts, minds – and wallets.

The campaign elevated rubber and tread into the visual poetry and tactile majesty of world class athletics.

The result was an unexpected, dramatic and persuasive retail presence that caused a medal-worthy jump in brand equity scores in pre-and-post testing.