Our stunt: We wanted to create instant awareness for the Chicago Shakespeare Theater’s play “Sunday in the Park with George” which is a play based on the Chicago Museum of Arts most famous painting: George Seraut’s “Sunday on La Grande Jatte.”

The point: The characters Jumped off the painting and gone to the CST, we created a fake of the painting with most characters gone.

The result: With a $20K budget, the stunt won nearly every creative award – .Cannes Lion, Super Reggie, Pro Awards Best in Show, One Show, WARC Best in World Retail Awards.