Intel
“8th Gen Global Launch”
Effie Silver: Omnichannel Marketing Campaign
Intel wanted to make the 8th Gen launch feel like the biggest and most epic Intel generation in history. We set out to instantly communicate the processor’s sensory benefits in one moment around the world.
We created a striking visual ID and used it to launch on the first solar eclipse in decades to make certain our “8th”Gen” logo was seen around the planet.
AWARD-WINNING CASE HISTORY
We chose an epic moment, the first solar eclipse in decades to create visual launch metaphor that seemed to come from the universe. Out message: This was big moment in processor technology.
IN STORE POINT OF PURCHASE
