Bridgestone Summer Olympics

“Iconic Performance”

Our mission was to use the Bridgetone Olympic partnerhip to lift the brand to the next “tire tier” from “better to best”in the tire shoppers hearts, minds – and wallets.

We meticulously worked with the beauty, skill and artfulness and elite OIympic-level performance of the word’s premier athletes and placed them in a world of iconic product photography.

The campaign elevated rubber and tread into the visual poetry and tactile majesty of world class athletics.

The result was an unexpected, dramatic and persuasive retail presence that caused a medal-worthy jump in brand equity scores in pre-and-post testing.