UScellular
”Fear Not” Switching Campaign

Turns out that switching cellular carriers can be a scary situation. So we created a light-hearted campaign that addressed some fears that cause shoppers to stick with carriers they don’t even like, year after year after year.

Two big fears we confronted head on: Will my new carrier cost too much? And will my new carrier give me good service all of the places I want to go in the world – especially my own living room.