Intel Gaming
Influencers CAMPAIGN
“The world is watching”
Without gaming cred, your gaming brand is dead.
We signed up the influencers that matter, and focused on the act of live streaming and how they strut their gaming stuff.
“The World is Watching” campaign showcases the advanced Intel performance specs required for gaming, streaming and recording all at the same time.
GAMING INFLUENCER POINT OF SALE
EXPERIENCE PAGE
Intel
Pro Gaming Content “Soniques”
With able competitors like AMD nipping at Intel’s high performance processor lead, we turned to the Pros.
We formed a partnership with one of the hottest pro teams, “The Soniques” to reinforce Intel’s gaming performance chops.
We created a conversation that led to our favorite quote, '‘Intel’s involvement in Pro Gaming, gives our sport amazing credibility.”
We’re using Pro gaming to enhance Intel’s competitive gaming position, so this partnership is clearly a win-win.
“SONIQUES” PRO GAMING VIDEO
Intel Laptop Gaming
Social Video
Laptop gaming PCs have long been the distant cousin to desktop PCs rigs in raw processor power. Intel 9th Gen processors for mobile devices closed the performance gap significantly. Problem was, nobody believed it.
So we created social content that demonstrated with visual power and totally unexpected “tech proof” to shock and awe mobile gamers.
The video placed on Facebook’s “Top 5 Viewed Videos” for 3 weeks in a row,
Your scroll stops here.
The intense dynamic movement caused top tier viewership on Facebook. And the bold and simple promise, “DESKTOP PERFORMANCE NOW IN A LAPTOP” cut through.
LOREM IPSUM