Intel
“Touchless PC test drive”

Effie Silver: Digital Innovation

Intel Intelligent Point of Sale (IPOS) detects the specs inside each PC on the shelf and creates an instant shopper test drive and deep dive.

But during Covid, nobody wanted to touch anything. So we developed a touchless version.

It beams an immersive AR experience onto the shopper’s’smartphone – customized to the specs of each individual PC model.

SILVER EFFIE WINNING CASE HISTORY

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