Intel Gaming
Influencers Program “The world is watching”
Without gaming cred, your gaming brand is dead.
We found and signed up the influencers that matter, and focused on the act of live streaming, which is what the best gamers live for, and how they strut their gaming stuff.
“The World is Watching” campaign showcases the advanced Intel performance specs required for gaming, streaming and recording all at the same time.
Most important, it simultaneously strikes at the heart of the primary motivation of gaming influencers and want-to-be maistream gamers who want to be seen and recognized for their elite skills.
Intel
Pro Gaming Content “Soniques”
With able competitors like AMD nipping at Intel’s high performance processor lead, we turned to the Pros.
We formed a partnership with one of the hottest pro teams, “The Soniques” to reinforce Intel’s gaming performance chops.
We created a conversation that led to our favorite quote, '‘Intel’s involvement in Pro Gaming, gives our sport amazing credibility.”
We’re using Pro gaming to enhance Intel’s competitive gaming position, so this partnership is clearly a win-win.
Intel Laptop Gaming
Social Video
Laptop gaming PCs have long been thought of as distant cousins to desktop PCs rigs in raw processor power. Intel 9th Gen processors for mobile devices closed the performance gap significantly. Problem was, nobody believed it.
So we created social content that demonstrated with visual power and totally unexpected tech proof points to shock and awe mobile gamers.
The video placed on Facebook’s Top 5 Viewed Videos of the week for 3 weeks in a row, so clearly we got some attention. And best of all, gaming laptops, especially Intel-powered ones, can now show up at elite gaming events without hanging their heads.
Your scroll stops here.
The intense dynamic movement caused top tier viewership on Facebook. And the bold and simple promise, “DESKTOP PERFORMANCE NOW IN A LAPTOP” cut through.
