DIXIE
“What Can Dixie Take
Off Your Plate?”
During Covid, nobody was having parties or picnics. Paper plate sales nearly zero-ed out.
Quarantine life had a unique impact from one household to the next — with families struggling to balance everything from remote learning to lawn care.
We kept our core customers engaged with the brand by offering personalized relief from the isolation. The campaign drove the highest engagement in Dixie’s 100-year+ history.
We launched “Take Off Your Plate” with a light touch on “Jimmy Kimmel Live!”. In the midst of a pandemic, we didn’t know what to expect. But the responses were heart warming and human.
NATIONAL TV COMMERCIAL
We were able to get outdoor playsets for families needing some at-home fun during lockdown. We helped teachers adapt to teaching remote. We even got a sweet old lady isolated in a nursing home the best ice cream subscription around. She even wrote a letter to the CEO to thank him.”.
UG SOCIAL MEDIA CAMPAIGN