Walgreens
Arm yourself for
the ones you love
Super Reggie: Best of Show, Gold Effie and many, many more in retail activation categories.
Walgreen’s CEO asked the marketing team to double flu shots from one million the previous year.
We reminded our target to “Arm themselves for the ones they Love” which transformed the flu shot from self care to care for their families, relatives, classmates and co-workers.
The personalized heart-shaped bandage was simple enough to execute in 7,000 retail stores. Our campaign drove five million flu shots in 5 weeks. Exceeding the CEO ask by 4X.
HEART DECALS DEPLOYED IN 7,000 STORES
The iconic heart-shaped bandage gained attention everywhere from Times Square to Dr. Oz to bus stops – and was hugely viral on social media,
“BEST IN WORLD WARC AWARD AND SUPER REGGIE WINNER CASE HISTORY