While printing is a must for most of us, and a joy for some, it sometimes gets a bad rap in the realm of sustainability. We used the occasion of Earth Day , to announce a very proactive and earth forward commitment: We formed a partnership with famed environmentalist, Jane Goodall, and informed shoppers about HP and Jane’s promise to plant a trillion trees by 2050. and ultimately help restore a million acres of forests around the world.

The forests are being restored to help local ingenious people in local communities – providing water, cleaner air and jobs.

Our videos with Jane were featured on the “wall of eyes” big screen TV takeovers at Walmart, Costco and Best Buy, being seen by 100s of millions of shoppers during April.

HP printer sales showed a significant lift and the campaign won a P2P Omnichannel award.