We formed a partnership with famed environmentalist, Jane Goodall, and informed shoppers about HP and Jane’s promise to plant a trillion trees by 2050, and ultimately help restore a million acres of forests around the world.

The forests are being restored to help local ingenious people in local communities – providing water, cleaner air and jobs.

Our videos with Jane were featured on the “wall of eyes” big screen TV takeovers at Walmart, Costco and Best Buy – helping create 2.3B retail impressions during Earth Month.

HP printer sales showed a significant lift and the campaign won a Path 2 Purchase Omnichannel award.