Intel Ne-Yo
2-in-1 Experience “Coolness Algorithm”

The entire new category of 2-in-1 laptops was being passed by at retail after billions were invested in the technology. Shoppers were afraid to flip them at the store, and walked by.

 So we tore out the current Best Buy PC aisle, and replaced with a NE-YO interactive experience.  On the PC screen, with NE-YO’s stem tracks inside, shoppers could remix an upcoming single. By flipping to the tablet, they created a custom concert light show.

NE-YO “responded” to the mixes in real time – good and bad, with advice on how to improve the mix. The mixes and light shows could be immediately tweeted to the world, and NO-YO re-posted and commented on his favorites.

The campaign increased engagement with Intel-powered 2-in-1s 10X.