Influencing the top influencers—with every other top brand competing for their attention—is a huge challenge. So, for Intel, we brought the swag wars to a new level.

Inside our sleek influencer box, adorned with LED lights and an EVO PC packed into the iconic V shape from our brand campaign, we added a  ready-to-wear iconic Intel "bunny suit"—a throw-back to the birth of Intel and engineers in hazmat suits. For good measure, we added a "mini-me" bobblehead with the face of each influencer that we pulled from their social posts.

Then, we just waited and watched. Nearly every tech influencer we engaged posted a custom video about EVO amazingness, and of course, they modeled their Intel bunny suit for their tens of thousands of followers.